§ 04
Background
From operations and accounting
to AI-native product leadership.
My background in accounting and running a commercial business changed the lens through which I evaluate product decisions. In a world where building software keeps getting cheaper, knowing what to build is the job — and that’s where a decade of P&L ownership actually matters.
Career
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Senior Director of Product Management
Exclusive Resorts · Inspirato · onefinestay (Exclusive Collective)- Player-coach managing 3 PMs while staying hands-on as IC PM across the core platform rebuild and three public websites
- Advises C-suite and club presidents on technology investment across all three brands
- Cross-brand tech stack unification: Braze, Salesloft, Qualified
- Built shared product practices across three brands: agile standards, roadmap governance, and PM craft norms from zero post-acquisition
-
Director of Product Management
Exclusive Resorts- Led Member Portal and public website product strategy; delivered personalization features, trip management expansion, Prismic CMS migration, and Braze integration
- Leading ground-up rebuild of the company’s core operating system — inventory & calendaring, property admin, contract management, reservation database, and internal booking tools — in React with GraphQL API, Algolia, and Salesforce integration
- Shipped AI in production: trip recommendation tool, trip itinerary creator, member profile summaries, AI chat agents
- Executive dashboards, development budget tracking, structured onboarding for 10+ engineering hires
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Product Manager
Exclusive Resorts- Comprehensive rebuild of the Member Portal — company’s largest tech investment; partnered with Work & Co design agency and a mixed in-house/contractor engineering team
- Complex stakeholder alignment across all business units: finance, ops, sales, service
- Results: increased bookings, higher member satisfaction, reduced staff involvement via self-service
- Built on Apollo Supergraph, Hygraph CMS, GraphQL API connecting to custom database and Salesforce
- Sensitive feature delivery: annual membership billing/payment processing, secure passport collection, vendor credentialing
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Director of Managed Services
Caesarstone US- Ran a $50M net-new commercial business line built from zero — B2B go-to-market strategy, operational frameworks across Big Box and Commercial channels
- Managed department of 30+ direct and indirect reports across sales, operations, and customer success
- Ran first-to-market quartz fabrication service; managed national programs for IKEA and Lowe’s
- Internal PM for a custom Salesforce-based operations platform; led ERP migration from MAS to Oracle
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National Accounts Manager
Caesarstone US- Developed and scaled IKEA’s first big-box quartz fabrication program — 48 US locations, 50% in-store conversion improvement — the foundation of the $50M Managed Services line
- Financial modeling, ERP integration, and operations management across the full IKEA account
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Staff Accountant
Caesarstone US (NASDAQ: CSTE)- Monthly close, P&L reviews, and ad hoc analysis for senior management at a publicly traded company
- Prepared the financial reporting I had previously audited from the outside — gives me both sides of the picture
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Audit Staff
Ehrhardt Keefe Steiner & Hottman (now Plante Moran)- Financial statement audits, 10-K/10-Q procedures, and internal controls compliance reviews for public company clients
§ 04.1
Education & Credentials
The formal stuff,
and the self-directed kind.
B.S. Accounting & Finance
University of Northern Colorado · Greeley · Dean’s List · Beta Alpha Psi
The degree behind the finance background — it shows up when I’m building a business case, modeling ROI, or reading a 10-K.
20 Certifications since 2020
When I moved into product, I mapped the gaps and filled them systematically. An ongoing grind from 2020 through 2025.
AI Summer 2025 Certificate
Product Faculty · Aug 2025
Certified Member of the AI Class
Section · Nov 2024
AWS Certified Cloud Practitioner
Amazon Web Services · Apr 2024
Certified Scrum Product Owner® (CSPO®)
Scrum Alliance · Jan 2024
Certified Technical Product Manager
Product HQ · Jul 2022
AI for Product Managers
Section · May 2024
AI Crash Course
Section · Aug 2024
Intermediate AI Prompt Writing
Section · Oct 2024
Applying Microsoft Copilot
Section · Sep 2024
AI for Marketers
Section · Oct 2024
Intro to AI Prompt Writing
Section · Feb 2024
AI for Personal Productivity
Section · Feb 2024
Product Leadership
Section · Feb 2024
Product Strategist Certificate
Section · Apr 2023
Product Strategy
Section · Mar 2023
Product Principles
Section · Mar 2023
Section4 Certified Platform Strategist
Section · Apr 2021
Google Project Management Certificate
Coursera · Nov 2021
Measuring Product Success
Section · Aug 2022
Section4 Certified Strategist
Section · Jun 2020
Off the Clock
A few things worth knowing
Denver, CO. When the laptop’s closed: long days on a gravel or mountain bike in the Rockies, training Brazilian jiu-jitsu, and traveling and camping with my family and friends.
I take pictures when I ride. Something about being out long enough and slow enough to actually notice the landscape.