Product Work
The non-AI half of the portfolio: authenticated member platforms, enterprise system rebuilds, and the public sites at the front of a high-consideration sales funnel.
Authenticated Platform · Exclusive Resorts
The authenticated home for Exclusive Resorts Members, rebuilt from a legacy app into React, Next.js and GraphQL. I was the PM from that rebuild through every release that followed, with a mixed in-house and contractor engineering team. The goal was more Members booking and planning for themselves, and fewer transactions needing a staff member on the phone.
Browsing the collection, booking, trip planning and in-trip services, so routine requests no longer need a call. Outside a residence stay, the portal is a Member’s main relationship with the club, so it has to feel like the club.
Internal Platform · Exclusive Resorts
A full rebuild of the system the club’s Ambassadors run on, replacing a decades-old platform. I led product. It had to ship in phases with the old system live behind it, and it was designed around the people who are in it all day: real-time availability during the booking conversation, member context in the planning flow, and fewer things to cross-check mid-call.
Exclusive Resorts · Inspirato · onefinestay
I was the hands-on PM for all three brands’ public sites: Exclusive Resorts and Inspirato as marketing sites, onefinestay as marketing plus booking. They sit at the front of a high-consideration funnel and serve audiences whose needs pull against each other. A prospect who bounces costs nothing; a Member who has a bad experience costs the relationship. Two of the three are shown here.
Prospects evaluating a membership, Members looking for inspiration, and a Sales team that needs clean lead data, all from the same pages. A two-step request-info → application flow, the residence collection browsable as a list, a gallery or a map, and an SEO migration that had to carry the site’s organic value across intact.
Three conversion goals sharing one navigation: guests booking high-end private homes, homeowners exploring listing theirs, and partners establishing supply. A two-step homeowner qualification flow collects what the supply team needs upfront, and the guest and homeowner journeys were rebuilt onto structured lead capture.