§ 03

Product Work

Platform work,
at scale.

The non-AI side of the portfolio — authenticated member platforms, enterprise system rebuilds, and public sites at the front of high-consideration sales funnels.

§ 03.1

Authenticated Platform · Exclusive Resorts

Member Portal — a comprehensive rebuild,
then two years of ownership.

The authenticated home for Exclusive Resorts Members. Rebuilt from a legacy Salesforce app into React/Next.js/GraphQL — PM’d from that rebuild through two years of iteration, partnering with Work & Co and leading a mixed in-house/contractor engineering team.

Result: increased bookings, higher member satisfaction, and a measurable drop in staff-assisted transactions.

What it does

For Members managing a six-figure membership, the portal is the primary relationship with the club outside of a residence stay. It needs to feel like the club — not like a booking platform.

member.exclusiveresorts.com · Home

Capabilities

Discovery & Booking

Editorial browsing across 350+ residences with real-time availability against the club’s reservation systems. Curated collections surface options without requiring search.

Grocery Pre-stocking

Members build a cart before arrival; provisions are stocked and waiting at the residence. A browsable category catalog, not a text field.

Dues Payment

PCI-compliant membership dues processing. Revenue-critical, legally sensitive, zero tolerance for errors.

Trip Planning

Itinerary builder, restaurant reservations, and in-trip activity scheduling once a booking is confirmed. Members plan the full stay without leaving the platform.

VIP Benefits

Tier-specific perks and partner access surfaced in-platform, not buried in membership documents or dependent on calling an account manager.

Contract Management

Self-service visibility into membership terms and renewals. Previously required a call; now self-service for the majority of scenarios.

Apollo SupergraphHygraph CMSGraphQLSalesforce

§ 03.2

Internal Platform · Exclusive Resorts

Reservation & Member Management — ground-up rebuild.

The system running Exclusive Resorts’ reservations and member data was functional but unscalable — delayed inventory, no real-time intelligence. Led the PM effort on a full rebuild, designed around the Ambassadors who live in it daily.

Result: Phase 1 live with the Ambassador team; Phase 2 in progress.

The constraint

Ambassadors use this system for every member interaction — booking calls, account management, trip planning. Downtime or degraded UX is measured in lost bookings and member satisfaction. The rebuild had to be phased and failsafe, not a hard cutover.

What changed

Real-Time Availability

Static, delayed inventory replaced with live property data. Ambassadors see true availability during booking calls — no more cross-referencing the old system.

Contract-Aware Booking

Multi-rule validation engine — token balances, day allotments, holiday periods — runs before any reservation confirms. Catches conflicts the old system surfaced only after submission.

Internal Beta Program

Structured feedback collection with an Ambassador beta team across two rollout phases. Findings drove Phase 2 prioritization and UX refinement.

AI Member Insights

Personalized trip recommendations and member preference context surfaced to Ambassadors during planning conversations, reducing manual profile review time.

System Integration

Salesforce and SharePoint connectivity unified member data and document workflows previously living in separate systems.

Modern Auth

JWT authentication with role-based access for Ambassadors, Admins, and SuperAdmins, replacing a fragile legacy credential system.

ReactNext.jsGraphQLSalesforce

Phase 2 in progress

§ 03.3

Public Site · Exclusive Resorts

exclusiveresorts.com — the front door to an
ultra-high-net-worth membership.

The first impression for an ultra-high-net-worth membership decision. Prospects evaluating the purchase, Members looking for inspiration, and Sales teams who need clean Salesforce data — all different needs from the same pages.

The complexity

A prospect who bounces costs nothing. A Member who gets a bad experience costs the relationship. Marketing needs content control without engineering. Every change has to hold across all three audiences simultaneously.

What it does

Lead Generation

Two-step RMI → Application flow with direct Salesforce field mapping, Braze SMS personalization, and Qualified scheduling for high-intent prospects.

Residence Portfolio

350+ properties across six global regions, browsable in list, gallery, or Mapbox map view — each suited to a different stage of prospect research.

Next.js/Hygraph Migration

Rebuilding from Nuxt/Prismic → Next.js/Hygraph. Marketing gets click-to-edit control; new SEO infrastructure protects 350+ pages of existing organic value. Highest-risk element of the migration.

Club Journal

Member stories, destination guides, and editorial content — brand storytelling that simultaneously functions as organic SEO.

Analytics

GA4 and Microsoft Clarity across all pages; every CTA and copy decision is measurable.

Algolia Search

Faceted search across the full residence and experience catalog, launching with the v3 rebuild.

exclusiveresorts.com

Nuxt.jsPrismicSalesforceBraze

Live site →

§ 03.4

Public Site · onefinestay

onefinestay.com — three audiences,
one platform.

Guests book high-end private homes, homeowners explore listing theirs, and B2B partners establish supply relationships — three conversion goals sharing one navigation. Mid-migration to Next.js/Hygraph.

onefinestay.com

What it does

Guest Booking

Property discovery and booking for high-end private homes worldwide, with destination, amenity, and price filters plus a split list/map view.

Homeowner Acquisition

Two-step qualification flow for homeowners exploring listing — city, neighborhood, bedroom count, weekly availability — collecting what the supply team needs upfront.

B2B Partner Path

Dedicated entry point for travel agencies and concierge services establishing supply partnerships with onefinestay.

The Journal

Editorial content — Stories, Guides, Trending — functioning simultaneously as brand storytelling and an organic SEO engine.

Headless Migration

Legacy CMS → Next.js/Hygraph; content team gets click-to-edit control without engineering dependency. List Your Home completion flow in progress.

Lead Architecture

Modern lead capture rebuilt across guest inquiry and homeowner acquisition journeys, replacing legacy forms with structured, CRM-mapped flows.

Next.jsHygraph

Live site →

Platform work,at scale.

Member Portal — a comprehensive rebuild,then two years of ownership.

Capabilities

Reservation & Member Management — ground-up rebuild.

What changed

exclusiveresorts.com — the front door to anultra-high-net-worth membership.

What it does

onefinestay.com — three audiences,one platform.

What it does

Platform work,
at scale.

Member Portal — a comprehensive rebuild,
then two years of ownership.

exclusiveresorts.com — the front door to an
ultra-high-net-worth membership.

onefinestay.com — three audiences,
one platform.